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Date : 2000-02-01

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Markets of One Creating CustomerUnique Value through ~ Markets of One Creating CustomerUnique Value through Mass Customization James H Gilmore B Joseph Pine on FREE shipping on qualifying offers A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one in other words

Markets of One Creating CustomerUnique Value Through ~ 4182000 This collection of ten Harvard Business Review articles chronicles the evolution of business competition from mass markets to markets of one or as the editors write in the introductionfrom creating standardized value through mass production to creating customerunique value through mass customization

Markets of one creating customerunique value through ~ As Editors Jim Gilmore and Joe Pine point out in their introduction to Markets of One mass customization is a trend that has caught on among consumer and businesstobusiness companies alike think of Levis jeans Aramarks hospital services Select Comfort mattresses and Peapod or Streamline grocery delivery to name a es customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price

Markets of One Creating CustomerUnique Value through ~ Request PDF On Jan 1 2000 J H Gilmore and others published Markets of One Creating CustomerUnique Value through Mass Customization Find read and cite all the research you need on

Markets of One Creating CustomerUnique Value Through ~ Through this collection of ten articles from Harvard Business Review the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers resulting in a shift from mass markets to markets of one

Markets of One Creating CustomerUnique Value through ~ Markets of One Creating customerunique value through mass customization Authors James Gilmore B Joseph Pine II Publisher Harvard Business Review Publication year 2000 Contents The book includes 10 articles written throughout the nineties which according to the authors are the most relevant ones for the subject of Mass

Markets of One Creating Customerunique Value Through ~ As Editors Jim Gilmore and Joe Pine point out in their introduction to Markets of One mass customization is a trend that has caught on among consumer and businesstobusiness companies alike think of Levis jeans Aramarks hospital services Select Comfort mattresses and Peapod or Streamline grocery delivery to name a es customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price

Markets of One Creating Customerunique Value Through ~ This collection of ten Harvard Business Review articles chronicles the evolution of business competition from mass markets to markets of onein other words from creating standardized value

Markets of one creating customerunique value through ~ Markets of one creating customerunique value through mass customization Item Preview removecircle Share or Embed This Item Markets of one creating customerunique value through mass customization by Gilmore James H 1959 Pine B Joseph NetLibrary Inc Publication date